Thank you for being here. This is where stories unfold and connections grow. The Her Heart, My Love campaign marks the start of a journey blending heartfelt stories with thoughtfully designed fashion pieces.

 

This story began with a phone call—unexpected and life-changing:

A Call That Changed Everything

Life has a way of catching you off guard, sometimes in the most profound ways. For me, it came with a phone call—one that carried news about my Aunt Gerry, the matriarch of our family. A woman of incredible strength and determination, she needed help. That moment marked the beginning of a journey that would forever shape my life.

 

Inspired by the Heart

That phone call didn’t just bring news; it also brought awareness—a stark reminder of how fragile yet powerful the heart truly is. Heart disease is the leading cause of death in the United States, impacting countless lives, including Aunt Gerry's. It’s a battle that requires resilience and unwavering support, all of which inspired the heart of this campaign

 

The Gift of Selfless Love

Caring for Aunt Gerry was a profound journey, teaching me depths of love. It was about showing up, giving selflessly, and finding myself in both tender and challenging moments. Her story inspired me to honor her legacy through something meaningful—an expression of love and connection that could reach others.

 

Out of this journey came three meaningful creations:

 

Her Heart, My Love Memoir

This intimate 5 x 8 hardcover memoir, Her Heart, My Love shares my journey with Aunt Gerry. A tribute to a remarkable woman who helped me become the person I am today. The book raises awareness of heart health while honoring her legacy. Its compact size fits perfectly in the Geraldine Heart Bag, making it easy to carry this heartfelt story wherever you go. Designed to be lasting and meaningful, it’s a keepsake to treasure.

 

 

The Geraldine Heart Bag

The Geraldine Heart Bag symbolizes the heart’s strength and vulnerability, crafted in cherry-red patent leather with an elegant raised heart design and gold hardware. Its versatile styling includes a detachable handle and strap, and thoughtful features like a cell phone pocket, key hook, and my signature zipper closure. Finished with a back zip pocket and André Yabin logo, it’s meaningful, stylish, and practical.

 

Silk Twilly

Made from 100% silk, this elegant Heartbeat Twilly features the message: “For Every Heartbeat, a Story of Love,” on the front and a heart-inspired print on the back. It’s a versatile accessory that adds a timeless touch—whether tied to the Geraldine Heart Bag, styled in your hair, or worn as a wrist accent.

February: A Time for Love, Awareness, and Heart Health

February isn’t just about celebrating love and the emotional connections we cherish—it’s also a time to focus on the health of our physical hearts. With cardiovascular disease taking more lives than all cancers combined, this month serves as a powerful reminder to prioritize your heart health. Every beat matters. ❤️

Join the nation in wearing red to honor the millions affected by heart disease and stroke. This small yet impactful gesture raises awareness and inspires change. Complete your look with the Geraldine Heart Bag—a meaningful way to show your support in style while contributing to the cause.

Let’s make this February a celebration of love, strength, and action for healthier hearts everywhere.

 

Giving Back 

During the month of February, recognized as American Heart Month, these pieces serve as a reminder to care for our hearts and inspire meaningful awareness. A portion of every purchase will be donated to the American Heart Association, supporting their mission to raise awareness and save lives. 

With Gratitude,

Andre Yabin

Watch the Her Heart My Love Trailer 

Watch The NBC Texas Today Interview: