A New Chapter of Her Heart, My Love

Hi, I’m Andre Yabin—and I’m honored to welcome you into the next chapter of Her Heart, My Love, a campaign that weaves storytelling and fashion into something meaningful. What began as a tribute to my Aunt Gerry has grown into a movement rooted in kindness, beauty, and connection.

This Season’s Theme: The Heart That Blooms

The Heart That Blooms is more than a theme—
It’s a reflection of how love is planted, nurtured, and passed on.

This season’s collection grows from the seeds Aunt Gerry quietly planted throughout my life—through her words, her gestures, and her presence. She had a remarkable way of making people feel truly seen. Whether we were out together or just sitting and talking, she never missed a moment to speak life into someone.

She would call me her handsome nephew or compliment something I was wearing. As a child, those words made me feel known—and those moments rooted something lasting in me.

Kindness was second nature to her. At restaurants, she’d compliment the waitress’s smile. On walks, she’d pause to tell a stranger she loved their outfit. And she sent greeting cards to everyone—family, friends, even acquaintances—with simple messages like “Thinking of you” or “Just sending love.” She didn’t wait for an occasion. Her words were her way of watering the world around her.

What began as small, consistent gestures of care have bloomed into the heart of this collection.

It’s for anyone who’s ever been lifted by kindness—and for those ready to pass it on.

The Geraldine Heart Bag:  

This season introduces two variations of the Geraldine Heart Bag, each crafted with intention and elegance:

Lilac Bloom

• Lilac Bloom is crafted from soft matte PU leather in a tranquil lilac hue, echoing the gentle power of kind, compassionate words.

Blush Nude

• Blush Nude features glossy PU patent leather with a warm, light-reflective finish—radiating a quiet strength and tender grounding.

Both bags include sleek gold hardware and a unique trapezoid silhouette that feels modern yet timeless. On the front, a raised stitched heart takes center stage. Etched into the heart are hand-drawn flowers, representing the seeds of kindness, affirmation, and encouragement planted in us by those who loved us well. 

On the back, you’ll find a functional pocket and the Andre Yabin logo.

Inside:

• Lilac Bloom: A soft pink denim-textured lining

• Blush Nude: A Dark brown denim-textured lining

• A key hook

• Roomy interior with organized pockets

• A dedicated front space for your Book of Affirmations
  
  

A Glimpse Inside the Book of Affirmations

Just as my memoir shares Aunt Gerry’s story, this small companion book continues her practice of nurturing hearts through words. It’s organized into four garden-inspired sections, each offering a different kind of support for the emotional heart:

• Seeds to Plant for Yourself
  Affirmations to cultivate self-compassion and inner strength—like seeds that grow into steady beliefs when nurtured consistently.
  
  

• Seeds to Plant for Others
  Inspired by Aunt Gerry’s gift for encouragement, these are meant to be shared—creating connection and warmth beyond your own heart.
  
  

• Tending Your Garden
  For seasons of challenge, these affirmations offer comfort, strength, and gentleness when your heart needs care the most.
  
  

• Harvesting Joy
  Celebrating growth and gratitude, this section helps you recognize how far you’ve come—and invites joy into the present moment.
  
  

What Aunt Gerry practiced naturally, science affirms: positive affirmations can reduce stress, build resilience, and even support heart health. Words truly have the power to heal.

I invite you to explore these affirmations—speak them, write them, share them. Let them bloom in your life and in the lives of others.

The Finishing Touch: The Twilly

Completing the collection is our custom floral twilly scarf. One side features a floral print, the other a clean linear pattern with my signature. Wear it your way—wrapped on your wrist, tied to your bag, or styled in your hair.

A Personal Note

Thank you for being part of this journey. If something in this collection speaks to your heart, I invite you to bring it into your life—and pass it on.

Explore the full collection at the link below.

With love,
Andre Yabin.

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Photography by:  Antonina Shvets