The Heart That Endures

The Final Chapter of Her Heart, My Love - The Heart That Endures

After everything, the heart is still beating. That matters more than you know.

Her Heart, My Love

This season is for the heart that’s had to carry more than it ever expected. For the heart that stayed strong when it was tired. Clear when life got messy. Present when it wanted to disappear.

The Heart That Endures is about that kind of strength.

When I first began Her Heart, My Love, I only knew I wanted to honor my Aunt Gerry.
She faced cardiovascular disease and loss with grace and grit. She showed me what it looks like to keep showing up to love, to give, to be kind, even when life hits hard.

That’s the kind of heart that shaped this campaign. And it’s the kind of strength this season reflects.

What This Season Is About

This isn’t about pushing through.
It’s about pausing to recognize your own survival.
It’s about honoring everything you’ve carried, and who you’ve become because of it.

Here’s how we’re thinking about this season:

Acknowledging the Journey
You’ve carried more than most people will ever see. That doesn’t make you weak. It makes you deeply human. And your story deserves space.

Embracing the Healing
Healing doesn’t happen all at once. It’s quiet, repetitive and courageous. Every time you choose to rest, forgive, begin again you’re building strength.

Owning the Story
The heart that endures doesn’t erase what came before. It holds it, and grows with it. Your story matters, and it’s worth being told.

What’s Launching on August 7

To mark this final season of the campaign, I’m releasing two pieces:

• The Geraldine Heart Bag 
  A new version of our most-loved bag. Elegant, meaningful, and designed to carry more than your essentials. It’s made to carry your story.

• The Heart That Endures Journal
  A companion piece created to help you begin telling your own story, when you're ready, in your voice.

Both are limited releases. Once they’re gone, they won’t be restocked.
But what they represent will grow into something new. We can't wait to share all of it with you. Stay close. 

Thank you for being here,
Andre Yabin

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